About us

Hello wonderful parent, grandparent, uncle or aunt 🙂

Welcome to the best online toys and education community you’ve ever been a part of.

I would like to introduce myself briefly so that you know who is compiling the content on this site for you.

I am Joost Nusselder, the founder of Kids Toys Studio and a content marketer, father and I love trying out new toys.

As a child, I came into contact with everything around games when his mother started the Tin Soldier in the Netherlands. Now, since 2016, I have been making helpful blog articles with my team to help loyal readers with fun play ideas.

How do we earn money?

When you like a recommendation we made from one of our blog posts and click on a link to read more about it on the vendors’ site and then end up buying the item, we earn a small percentage of that purchase as a referral fee, a commission.

Of course, this is at no extra cost to you and you pay the same price as you normally would at that store. Also, our blog posts are designed to be helpful and thorough and find you the articles that we like, and by using these affiliate links we can earn a little income from writing our content and hopefully helping you make informed decisions about your purchases.

Kids Toys Studio is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites and we participate in programs from shareasale.com, Commission Junction, and Rakuten as well.

Our channels

If you’re curious how to find out more about us than in written word, check out these channels too:

View the Youtube channel

If you are a youtube junkie like me, you will want to subscribe to the Youtube channel Speelkeuze, all about toys and education.

You can find it here:


Become friends on Pinterest

If you’d like to see more of my personal taste in toys and parenting and get inspired, make sure to follow me on Pinterest.

I’m not on every social media, but Pinterest is the only place where I post consistently and have the most fun.


One final note

Now you have all the things to start. Awesome.

In the meantime, if there is anything I can help you with in your family life or with toys, email [email protected] and I will help you immediately.

Super happy to have you on board.

We will talk soon,

Joost walking with a stroller

– Joost
Kids Toys Studio



Dutch toy blog: speelkeuze.nl